PROMOTION

For my Final Major Project, I created my own live project and collaborated alongside brand owner of Just Harry. I have created a marketing campaign to increase the social media following, to then increase the consumer numbers.

The main output for this project was re-doing her whole website. I wanted to make her consumers more knowledgable about sustainable denim through engaging content. For this I created a Sustainable Festival Wear Guide. Throughout the downloadable flip book, is a range of photography featuring Just Harry's festival collection, as well as some top tips how to dress and be sustainable at a festival .

On the home page of the website will be the Festival Campaign Film, show-casing the festival collection, showing the movement of each piece. This adds a new type of creative content to the brand, as there has been no campaign films before.

The target audience the brand aims the clothes at, spend hours a day on social media. A video will grab the consumers attention, leaving them wanting to find out more about the quirky brand.